Brands and innovation
Jean-Noël Kapferer
| Year of publication: |
2014
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Published in: |
The definitive book of branding. - Los Angeles [u.a.] : Response Business Books, SAGE Publications India Pvt Ltd, ISBN 81-321-1773-5. - 2014, p. 149-170
|
| Subject: | Markenführung | Brand management | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417819