Brands as Signals: A Cross-Country Validation Study
Year of publication: |
2006
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Authors: | Erdem, Tülin ; Swait, Joffre ; Valenzuela, Ana |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 1, p. 34-49
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Saved in:
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