Brands as signals : a cross-country validation study
Tülin Erdem, Joffre Swait and Ana Valenzuela
| Year of publication: |
2009
|
|---|---|
| Authors: | Erdem, Tülin ; Swait, Joffre ; Valenzuela, Ana |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 39-68
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wirtschaftskultur | Economic culture | Informationsökonomik | Economics of information | Vergleich | Comparison | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785269