Brands, boundaries and bandwagons; a critical reflection on critical management studies
Paul Thompson
| Year of publication: |
2005
|
|---|---|
| Authors: | Thompson, Paul |
| Published in: |
Critical management studies : a reader. - Oxford [u.a.] : Oxford University Press, ISBN 0-19-928608-6. - 2005, p. 364-382
|
| Subject: | Critical Management Studies | Critical management studies | Theorie | Theory | Markenführung | Brand management | Markenartikel | Brand | Management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003059531