Brands for future : a framework for sustainable impact

Prof. Dr. Jan Dirk Kemming, Prof. Dr. Riccardo Wagner

Achieving a sustainable economy within the planetary boundaries requires a broader focus on corporate sustainability measures and better impact measurement. These aspects should be reflected in sustainable brand management. The proposed framework addresses these requirements and proposes a holistic impact perspective for brand management.

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Year of publication:	2024
Authors:	Kemming, Jan Dirk ; Wagner, Riccardo
Published in:	Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-7516, ZDB-ID 2425938-X. - Vol. 41.2024, 5, p. 34-41
Subject:	Markenführung \| Brand management \| Nachhaltige Entwicklung \| Sustainable development \| Nachhaltigkeit \| Sustainability \| Corporate Social Responsibility \| Corporate social responsibility

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

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