Brands in space : new thinking about experimental retail
Robert V. Kozinets
| Year of publication: |
2008
|
|---|---|
| Authors: | Kozinets, Robert V. |
| Published in: |
Brick & mortar shopping in the 21st century. - New York, NY [u.a.] : Erlbaum, ISBN 0-8058-6394-X. - 2008, p. 3-15
|
| Subject: | Einzelhandel | Retail trade | Event-Marketing | Event marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003618135