Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching
Christine Moorman, Alina Sorescu, and Nader T. Tavassoli
| Year of publication: |
2024
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|---|---|
| Authors: | Moorman, Christine ; Sorescu, Alina ; Tavassoli, Nader T. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 2, p. 204-224
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| Subject: | brand differentiation | labor market | employees | employee differentiation | employee-based brand equity | matching | pay | bargaining power | Markenführung | Brand management | Arbeitsmarkt | Labour market | Lohnstruktur | Wage structure | Matching | Arbeitskräfte | Workforce | Markenartikel | Brand | Interne Markenführung | Internal branding | Markenwert | Brand equity | Verhandlungsmacht | Bargaining power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231184429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584189