Brands' perceived sustainable development goals : index development and applications with professional sport teams and fast-food brands
Nicolas G. A. Lorgnier, Che-Jen Su, Shawn M. O’Rourke
| Year of publication: |
2022
|
|---|---|
| Authors: | Lorgnier, Nicolas G. A. ; Su, Che-Jen ; O'Rourke, Shawn M. |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 16.2022, 1, p. 125-157
|
| Subject: | Perceived Sustainable Development Goals | Economic Development | Environmental Protection | Social Equity | Customer loyalty | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management | Sustainable Development Goals | Sustainable development goals | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-021-00474-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013172569