Brands: The asset test
| Year of publication: |
1995
|
|---|---|
| Authors: | Wood, Lisa M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 11.1995, 6, p. 547-570
|