Brands : vulnerable entities in an uncertain world
Tuhin Sen
| Year of publication: |
2010
|
|---|---|
| Authors: | Sen, Tuhin |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 2.2010, 4, p. 256-261
|
| Subject: | Markenführung | Brand management | Risiko | Risk | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008934307