Brands you can rely on! : an empirical investigation of brand credibility in services
Alexander Leischnig; Anja Geigenmüller; Margit Enke
| Year of publication: |
2012
|
|---|---|
| Authors: | Leischnig, Alexander ; Geigenmüller, Anja ; Enke, Margit |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 64.2012, 1, p. 44-58
|
| Subject: | Markenimage | Brand image | Immaterielle Güter | Intangible goods | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009419591