Brazilian carbon neutral beef as an innovative product : consumption perspectives based on intentions' framework
Thelma Lucchese-Cheung, Luis Kluwe de Aguiar, Lilian Cunha de Lima, Eduardo Eugênio Spers, Filipe Quevedo-Silva, Fabiana Villa Alves, and Roberto Giolo de Almeida
| Year of publication: |
2021
|
|---|---|
| Authors: | Lucchese-Cheung, Thelma ; Aguiar, Luís Kluwe de ; Lima, Lilian Cunha de ; Spers, Eduardo Eugênio ; Oliveira e Silva, Filipe Quevedo Pires de ; Villa Alves, Fabiana ; Almeida, Roberto Giolo de |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 8/9, p. 384-398
|
| Subject: | branding | Consumer behavior | market segmentation | meat | net zero | sustainability | Konsumentenverhalten | Consumer behaviour | Brasilien | Brazil | Rindfleisch | Beef | Treibhausgas-Emissionen | Greenhouse gas emissions | Markenführung | Brand management | Marktsegmentierung | Market segmentation | Fleisch | Meat | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2022.2033663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821535