Brazilian consumer preferences for processed tomato packaging using conjoint analysis
Eduardo José Oenning, Djalma Guimarães Junior, and Denise Dumke de Medeiros
| Year of publication: |
August-September 2018
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|---|---|
| Authors: | Oenning, Eduardo José ; Guimarães Junior, Djalma ; Medeiros, Denise Dumke de |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 6, p. 724-744
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| Subject: | Cluster analysis | food industry | marketing research | personal involvement inventory | preference structure | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Ernährungsindustrie | Food industry | Brasilien | Brazil | Tomate | Tomato |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2017.1344598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965067