Breaking barriers : how race shapes service expectations across actors and contexts
Ayşe Banu Elmadağ, Mehmet Okan and Gallayanee Yaoyuneyong
| Year of publication: |
2024
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|---|---|
| Authors: | Elmadağ Baş, Ayşe Banu ; Okan, Mehmet ; Yaoyuneyong, Gallayanee |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 3, p. 349-365
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| Subject: | experience and credence services | other customer | Racism | service actor roles | service quality expectations | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Ethnische Diskriminierung | Ethnic discrimination | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2024.2322929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048084