Breaking new ground: developing grounded theories in marketing and consumer behavior
Eileen Fischer and Cele C. Otnes
| Year of publication: |
2006
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|---|---|
| Authors: | Fischer, Eileen ; Otnes, Cele |
| Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 19-30
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| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Grounded Theory | Grounded theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003445781