Breaking through : implementing customer focus in enterprises
Sandra Vandermerwe
| Year of publication: |
2004
|
|---|---|
| Authors: | Vandermerwe, Sandra |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Customer relations | Marketing | Strategisches Management | Kundenorientierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 209 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-3503-3 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004244632