Breaking through the "Brick Wall" : using an interdisciplinary strategy to market high-tech products
Adam Perry Tow; Amit M. Joshi
| Year of publication: |
2011
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|---|---|
| Authors: | Tow, Adam Perry ; Joshi, Amit M. |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 8.2011, 2, p. 337-350
|
| Subject: | Hochtechnologie | High technology | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009273347