Brended app implementation the London Symphony Orchester
Victoria Gosling, Garry Crawford and Gaynor Bagnall and Ben Light
| Year of publication: |
2016
|
|---|---|
| Authors: | Gosling, Victoria ; Crawford, Garry ; Bagnall, Gaynor ; Light, Ben |
| Published in: |
Arts and the market. - Bingley : Emerald Group Publishing Limited, ISSN 2056-4945, ZDB-ID 2847144-1. - Vol. 6.2016, 1, p. 2-16
|
| Subject: | Mobile marketing | Apps | Students | Brands | Audiences | Classic music | Mobile Anwendung | Mobile application | Mobile Marketing | Musik | Music | Markenführung | Brand management | London | Studierende | Online-Marketing | Internet marketing | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-08-2013-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580957