"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Elie Ofek; Zsolt Katona; Miklos Sarvary
| Year of publication: |
2011
|
|---|---|
| Authors: | Ofek, Elie ; Katona, Zsolt ; Sárváry, Miklós |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 42-60
|
| Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Gewinn | Profit | Monopol | Monopoly | Duopol | Duopoly | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905595