Brics and beyond : executive lessons on emerging markets
Stephanie Jones
| Year of publication: |
2012
|
|---|---|
| Authors: | Jones, Stephanie |
| Publisher: |
Chichester : John Wiley & Sons Inc. |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmenskultur | Corporate culture | Unternehmer | Entrepreneurs | Strategisches Management | Strategic management | Schwellenländer | Emerging economies | Emerging Market |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 287 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Also issued online Preface / by Prof Dr. Wim NaudeAbout the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. |
| ISBN: | 1-119-96269-2 ; 978-1-119-96269-4 ; 978-1-11-835156-7 ; 978-1-11-835151-2 ; 978-1-11-835157-4 ; 978-1-118-35156-7 ; 978-1-118-35151-2 ; 978-1-118-35157-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009560145