Bridging culture and consumer value : towards an integrative framework
Hamid Yeganeh; Pascale Marcotte; Laurent Bourdeau
| Year of publication: |
2010
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|---|---|
| Authors: | Yeganeh, Hamid ; Marcotte, Pascale ; Bourdeau, Laurent |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 24425618. - Vol. 2.2010, 2, p. 147-162
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887865