Bridging gaps: marketing in an age of disruption ; Part 1
| Alternative title: | AMA educators proceedings volume 31 |
|---|---|
| Year of publication: |
[2020]
|
| Other Persons: | Blanchard, Simon (ed.) ; Epp, Amber M. (ed.) ; Mallapragada, Girish (ed.) |
| Institutions: | AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> ; American Marketing Association (issuing body) |
| Published in: | |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Disruptive Innovation | Disruptive innovation | Digitalisierung | Digitization | Coronavirus | Big Data | Big data | Share Economy | Sharing economy | Social Web | Social web | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxvi, 534 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-7138-2224-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549258