Bridging imagination gaps on the path to purchase with augmented reality : field and experimental evidence
Tim Hilken, Jonas Heller, Debbie I. Keeling, Mathew Chylinski, Dominik Mahr, and Ko de Ruyter
| Year of publication: |
2022
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|---|---|
| Authors: | Hilken, Tim ; Heller, Jonas ; Keeling, Debbie I. ; Chylinski, Mathew ; Mahr, Dominik ; Ruyter, Ko de |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 57.2022, 2, p. 356-375
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| Subject: | augmented reality | mental imagery | imagination gaps | purchase funnel | product bundles | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Experiment | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221083555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424205