Bridging mass customization and open innovation : proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation, San Francisco, November 16 - 19, 2011
Henry Chesbrough, Frank T. Piller ... (eds.)
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Chesbrough, Henry William (contributor) ; Piller, Frank Thomas (contributor) |
| Institutions: | Conference on Mass Customization, Personalization and Co-Creation <2011, San Francisco, Calif.> (contributor) |
| Publisher: |
Berkeley : Univ. of California Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 88 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-4716-3023-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009654688