Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature
| Year of publication: |
2008
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|---|---|
| Authors: | Dant, Rajiv P. ; Brown, James R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 4, p. 371-397
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