Bridging the gap between brand idea and delivery in a move-faster-but-be-certain market : why the traditional process of building a brand needs a reboot
Allen Adamson
| Year of publication: |
2015
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|---|---|
| Authors: | Adamson, Allen |
| Published in: |
The brand challenge : adapting branding to sectorial imperatives. - London [u.a.] : Kogan Page, ISBN 0-7494-7015-1. - 2015, p. 83-96
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| Subject: | Marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431239