Purpose The paper explores how to bridge the gap between graduates/students and employers. Design/methodology/approach Industry experience “What do the brightest graduates want?”, Bright Network Research Report 2017/18. Findings A concerning divide between what students believe employers are looking for in employees and what employers are actually looking for. Need for better communication between graduate employers and graduates. Originality/value With the job market rapidly changing and a growing disconnect between employers and graduates, this paper looks at how employers can better engage with graduates to bridge this gap and attract and retain bright recruits.