Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Armando Maria Corsi, Larry Lockshin, Jordan Louviere, Justin Cohen, Johan Bruwer
| Year of publication: |
2022
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|---|---|
| Authors: | Corsi, Armando Maria ; Lockshin, Lawrence S. ; Louviere, Jordan J. ; Cohen, Justin ; Bruwer, Johan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 152-165
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| Subject: | Choice drivers | Consumers | DCE | Trade operators | U.S. | Wine | USA | United States | Wein | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Weinbau | Wine industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.08.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014226410