Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Bob M. Fennis; Marieke A. Adriaanse; Wolfgang Stroebe; Bert Pol
| Year of publication: |
2011
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| Authors: | Fennis, Bob M. ; Adriaanse, Marieke A. ; Stroebe, Wolfgang ; Pol, Bert |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 3, p. 302-311
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| Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259704