Briefing gut : Werbung gut ; Marketing-Wissen für Werber, Kreative & Co.
Philip Wölki
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Wölki, Philip |
| Publisher: |
Landsberg am Lech : Mi-Fachverl., Redline GmbH |
| Subject: | Marketing | Werbeplanung | Advertising planning | Zielgruppe | Target group | Produkt | Product | Vertrieb | Physical distribution | Preis | Price | Unternehmen | Werbestrategie | Kommunikationspolitik | Briefing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [deposit.dnb.de] |
| Extent: | 231 S graph. Darst. 24.0 cm x 17.0 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Erscheint: November 2007 |
| ISBN: | 978-3-636-03102-0 ; 3-636-03102-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003456582