Bringing (Contingent) Loss Aversion Down to Earth - A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains”
| Year of publication: |
2018
|
|---|---|
| Authors: | Simonson, Itamar ; Kivetz, Ran |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1057-7408, ZDB-ID 2021876-X. - Vol. 28.2018, 3 (20.04.), p. 517-522
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1046 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012082994