Bringing product and consumer ecosystems to the strategic forefront
Mayukh Dass; Shivina Kumar
| Year of publication: |
2014
|
|---|---|
| Authors: | Dass, Mayukh ; Kumar, Shivina |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 2, p. 225-234
|
| Subject: | Ecosystem | Networks | Marketing strategy | Electronic commerce | Product categories | Brand | Customer segment | Marketing research | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Markenführung | Brand management | Online-Marketing | Internet marketing | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Markenimage | Brand image | Unternehmensnetzwerk | Business network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358724