Bringing rational choice theory back to reality : understanding low-income older adults' intention to use mobility apps
Year of publication: |
2024
|
---|---|
Authors: | Chan, Diana Yian Lian ; Lee, Shaun Wen Huey ; Teh, Pei-Lee |
Published in: |
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage. - Singapore : Springer Nature Singapore, ISBN 978-981-97-2211-2. - 2024, p. 95-128
|
Subject: | Costbenefit perceptions | Low-income older adults | Mobility application | Rational choice theory | Technology acceptance model | Rationalität | Rationality | Innovationsakzeptanz | Innovation adoption | Ältere Menschen | Elderly people | Mobile Anwendung | Mobile application | Niedrigeinkommen | Low income | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications |
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