British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
| Year of publication: |
2007
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|---|---|
| Authors: | Leonidou, Leonidas C. ; Palihawadana, Dayananda ; Talias, Michael A. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 7-8, p. 786-820
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