Broadcast advertising : a comprehensive working textbook
Sherilyn K. Ziegler; Herbert H. Howard
| Year of publication: |
1984 ; 2. ed
|
|---|---|
| Authors: | Ziegler, Sherilyn K. ; Howard, Herbert H. |
| Publisher: |
Columbus/Ohio : Grid |
| Subject: | Rundfunkwerbung | Vereinigte Staaten | Werbung | Advertising | Werbewirkung | Advertising effects | Lehrmaterial | Teaching aid | Rundfunk | Broadcast | Rundfunkpolitik | Broadcasting policy |
| Extent: | X, 391 S Ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-88244-262-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003010659