Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
| Year of publication: |
2006
|
|---|---|
| Authors: | Howard, Daniel J. ; Kerin, Roger A. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 4, p. 185-204
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