Broken (promotional) promises : the impact of firm reputation and blame
Ainsworth Anthony Bailey and Carolyn M. Bonifield
| Year of publication: |
2010
|
|---|---|
| Authors: | Bailey, Ainsworth Anthony ; Bonifield, Carolyn M. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 5, p. 287-306
|
| Subject: | Firmenimage | Corporate reputation | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008695768