Brute force or stealthy inroads? The subtleties of effective price increases
| Year of publication: |
2004
|
|---|---|
| Authors: | Docters, Robert G. ; Reopel, Michael R. ; Sun, Jeanne-Mey ; Tanny, Stephen M. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 25.2004, 3, p. 50
|