HOW TO BUILD A BILLION DOLLAR BUSINESS-TO-BUSINESS BRAND - Best practices in branding involve organization and senior management support, alignment with corporate strategy, value propositions, and measurement.
| Year of publication: |
2000
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|---|---|
| Authors: | Schultz, Don E. ; Schultz, Heidi F. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 9.2000, 2, p. 22-28
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