Build, Measure, Learn - Too many start-ups waste time and money developing products that customers don't want. The author learned that the hard way, and has since developed a strategy that's becoming a movement: The Lean Startup.
| Year of publication: |
2011
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|---|---|
| Authors: | Ries, Eric |
| Published in: |
Inc : the magazine for growing companies. - Boston, Mass : Inc. Publishing Corporation, ISSN 0162-8968, ZDB-ID 6387627. - 2011, p. 56-65
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