Building a brand image through electronic customer relationship management

Arshi Naim (King Kalid University, Saudi Arabia), Sandeep Kumar Kautish (Lord Buddha Education Foundation, Asia Pacific University, India)

"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image"--

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Year of publication:	[2022]
Other Persons:	Naim, Arshi (ed.) ; Kautish, Sandeep (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Beziehungsmarketing \| Relationship marketing \| Electronic Commerce \| E-commerce \| Markenimage \| Brand image \| Kundenzufriedenheit \| Customer satisfaction
Description of contents:	Table of Contents [gbv.de]

Extent:	xxiii, 360 Seiten Illustrationen, Diagramme
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Literaturverzeichnis: Seiten 304-354
ISBN:	978-1-6684-5387-2 ; 978-1-6684-5386-5 ; 978-1-6684-5388-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013279264