Building a bridge between marketing and finance
Ryan Barker, Gregory V. Milano
| Year of publication: |
2024
|
|---|---|
| Authors: | Barker, Ryan ; Milano, Gregory V. |
| Published in: |
Journal of applied corporate finance : JACF. - Oxford : Wiley-Blackwell, ISSN 1745-6622, ZDB-ID 2179214-8. - Vol. 36.2024, 4, p. 82-91
|
| Subject: | Brand Management | RCE | Residual Cash Earnings | SRA | Strategic Resource Allocation | Markenführung | Brand management | Betriebliche Finanzwirtschaft | Managerial finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Artikel zuerst erschienen in Volume 30, Issue 2, Spring/Summer 2018, Seite 29-39 |
| Other identifiers: | 10.1111/jacf.12638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375989