Building a corporate reputation : Understanding the needs of stakeholders

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – CR is an imperative business issue, since a firm's reputation is a crucial link between social initiative and profitability and it is a difficult resource to create. When making decisions about actions that can affect stakeholders it is very important for the organization to know and understand the needs of its stakeholders, and ensure that strategies are executed successfully, in order to avoid a negative effect in CR. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – The paper provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.