Building a culture of co-creation at Mahindra
Venkat Ramaswamy and Naveen Chopra
| Year of publication: |
2014
|
|---|---|
| Authors: | Ramaswamy, Venkatram ; Chopra, Naveen |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 42.2014, 2, p. 12-18
|
| Subject: | Kundenintegration | Customer integration | Unternehmenskultur | Corporate culture | Kultur | Culture | Kulturelle Identität | Cultural identity | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363377