Building a culture of creativity at Moving Pixels Company : Informality, openness and respect support hard-working employees

Purpose – The paper aims to describe the key role of creativity at Moving Pixels, a small Indian media company. Design/methodology/approach – It charts the rise of the company and its organizational culture. It also emphasizes the importance of informality, openness and respect. Findings – It reveals that each member of the five-strong team is prepared to work long hours in exchange for feeling to be a part of the business and respected by its owner. Practical implications – It highlights the hands-on approach of the company owner and how closely he works with employees on individual projects. Social implications – It concedes that the culture of long working hours can take its toll on employees’ personal lives. Originality/value – It considers the workings of a small Indian media company.