Building a long term relationship between manufacturers and large retailers : does commitment matter In Morocco?
Hicham Abbad; Gilles Pché; Dominique Bonet Fernandez
| Year of publication: |
2013
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|---|---|
| Authors: | Abbad, Hicham ; Pché, Gilles ; Bonet Fernandez, Dominique |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 29.2013, 5, p. 1367-1379
|
| Subject: | Commitment | Distribution Channel | Long Term Orientation | Trust | Vertriebsweg | Distribution channel | Marokko | Morocco | Vertrauen | Confidence | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Lebensmitteleinzelhandel | Food retailing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198193