Building a minimum viable brand : best practice for startups
Dr. Simon Walter, Dr. Florian Heinemann, Prof. Dr. Philipp Haberstock, Torben Wiesmann
| Year of publication: |
2023
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|---|---|
| Authors: | Walter, Simon ; Heinemann, Florian ; Haberstock, Philipp ; Wiesmann, Torben |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 40.2023, 3, p. 62-69
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| Subject: | Unternehmensgründung | Business start-up | Markenführung | Brand management | Erfolgsfaktor | Success factor | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315006