Building a model of commitment for generation Y : an empirical study on e-travel retailers
Khaldoon Khal Nusair; H. G. Parsa; Cihan Cobanoglu
| Year of publication: |
2011
|
|---|---|
| Authors: | Nusair, Khaldoon Khal ; Parsa, H. G. ; Cobanoglu, Cihan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 4, p. 833-843
|
| Subject: | Electronic Commerce | E-commerce | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Altersgruppe | Age group | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907669