Building a relationship with ethnic consumers : from the exotic to the ethnic assortment
Cinzia Maria Rita Panero
| Year of publication: |
2014
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|---|---|
| Authors: | Panero, Cinzia Maria Rita |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 3.2014, 4, p. 40-54
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| Subject: | Category Management | Ethnic Assortment | Ethnic Marketing | Ethnicity | Retailer | Supply Chain | Ethnische Gruppe | Ethnic group | Lieferkette | Supply chain | Category management | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Zielgruppe | Target group | Einzelhandel | Retail trade | Ethnische Beziehungen | Ethnic relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474331