Building a unique online corporate identity
Zulhamri Abdullah; Shahrina Md Nordin; Yuhanis Abdul Aziz
| Year of publication: |
2013
|
|---|---|
| Authors: | Zulhamri Abdullah ; Nordin, Shahrina Md ; Yuhanis Abdul Aziz |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 5, p. 451-471
|
| Subject: | Corporate identity | Brand personality | Top management | Asian country | Malaysia | Singapore | Unternehmenskultur | Corporate culture | Singapur | Firmenimage | Corporate reputation | Markenimage | Brand image | Markenführung | Brand management | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127920